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  • Writer's pictureAntonina Pisciotto

Is Video Really Necessary?

Updated: Jul 21, 2020

If you’re reading this, there’s probably something holding you back from entering into the wonderful world of video marketing. Whether it’s because of the added expense, lack of time, or you just really hate videos for no good reason, my hope is that you can see how much it will elevate your brand to the next level.


Starting out on your video journey can be overwhelming, especially if you don’t have much experience with creating this kind of media. Most of the time, we think we need the highest quality equipment. From cameras to lapel mics, lighting to studio space, this misconception can lead you down a $10,000 hole really quickly.

But most small businesses don’t have $10,000 just laying around. I know I don’t! So, here’s a little secret on us: just use your phone. Seriously. Most newer models of any smartphone work just fine for making videos!

A Cheapskate Beginner’s Guide

Although you may not be using the “best” tech for your videos, you still want to make sure you are practicing proper techniques with sound, lighting, body language, etc. Here are some tips:

  • Make sure your filming device is steady and slightly above eye level. Whether you purchase a tripod for your phone or stack books up on your desk, no one wants to watch a shaky video.

  • Be aware of the format you decide to upload your video to. Most videos should be landscape when posting on social media. Some exceptions are IGTV or stories on Facebook, Instagram, or Snapchat.

  • The best lighting is natural light. Sitting in front of a window or in a nice well-lit room is your best option. Otherwise, strategically placed lamps can also work nicely when filming at night. Whatever you choose, try not to cast any shadows on your face!

  • If recording outside, be aware of the wind blowing into the mic. You want a clean, smooth sound, not a tornado ripping through your video.

  • Since you want all the focus to be on your important message, we want to minimize distractions as much as possible. Your background should be pretty neutral; it’s okay to have things on a wall or shelves, but make sure they make sense to your purpose and aren’t majorly distracting. And unless your video’s purpose is to showcase your high end fashion, I suggest leaving the flashy stuff at home.

  • Last, but not least, smile and make eye contact. Be bright, be happy, be fun! Your shining personality is far more important than what kind of camera you are using.

The Pudding

Still don’t believe posting videos related to your business is necessary? Check out these awesome stats:

  • 92% of marketers who use video say that it's an important part of their marketing strategy

  • Video marketing revenue is expected to keep growing by 14.6% each year

  • 72% of B2B marketers find video advertising effective

  • 90% of viewers say product videos are helpful in the decision-making process

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it via text

Introducing video to your marketing strategy is essential. It is informative to your audience, brings in new consumers, establishes trust, elevates your humanity, and gives your brand a voice.

Join the Conversation

How can you integrate video into your weekly posting schedule in a way that makes sense for your business?

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