You want visitors to your webstore to say "take my money" and hand you their credit card, but it's not that easy. The vast majority of visitors to your ecommerce site aren't going to buy anything from you. If you're looking to increase your conversion rate, you're looking to get more site visitors to turn into paying customers. But how do you do that? We're going to focus on five practical tips here to help you create a more compelling online experience that encourages people to buy your product.
Make Your Website Easy to Use
If your website isn't easy to use, you're going to lose potential customers almost as soon as your landing page loads. If your website is clunky, the search function doesn't work well, or it's hard to find where to actually buy stuff, you need to do some work on it. Every button or menu on your website should be like a funnel that eventually points customers towards one of your products. If you're unable to objectively decide whether your website needs some work, reach out to a trusted friend who will give you an honest assessment. Using an all-in-one solution like Magento can help you solve some of these problems if you're not interested in learning how to code a website. And make sure your website has a professional-looking logo. For a free resource give this link a try: https://logocreator.io/
Pay Attention to Product Descriptions
Your search function should enable customers to find exactly what they're looking for, but the only way to do that is to beef up the copy around your product descriptions so that they meet the intent behind your customers' search queries. Instead of just putting up a picture of your product and slapping a name on it, break out your copywriting hat and put up 50-100 words describing your product and what need it may fill. Giving your visitors an easy way to know if your product fills their need will help convert them into paying customers.
Write Some Copy
While we're on the subject of copywriting, you should use copywriting principles and skills while you're filling your website with words and content. Copywriting is any writing that's meant to persuade or sell something to your customers, and there's certainly a science behind it. Unless you're a trained copywriter, your website writing could probably use some work. If you're looking for a crash course on writing copy, check out udemy.com. They have courses for pretty much anything you're looking for.
Leverage Reviews
Do you look at the number of 5-star ratings on an Amazon product before you pull the trigger on purchasing it? If you've got a half-dozen choices in products and they all are almost identical, the only thing that really differentiates them is how they're reviewed by people just like you. If you're looking to increase conversion rates, you need to find a way to incorporate social proof into your products. Whether that's earning celebrity endorsements, linking to comments on social media posts, or just creating an easy way for customers to leave reviews, people often look to others to see if a purchase will be good.
Be Upfront With Costs
One of the primary reasons people abandon their carts without purchasing is the shock they get when they see how much shipping is going to cost them. While it's great to offer free shipping, sometimes you just can't afford to make that happen, especially with small purchases. Therefore, offering a special deal for free shipping, or tying it to a threshold level, can help convince people to go through with the deal. They also might abandon their cart if your website asks them to create an account, so consider giving people a "guest checkout" option.
In Conclusion
The tips highlighted above should get you started on your journey to improve your conversion rates. Of course, you can explore the subject of conversion rate optimization much more once you get going but this will put you on the right track. A few quick wins, and boost to your cash flow will get you excited about this process which will then allow you to allocate more resources towards this continuous effort.