Why is Social Media Better?
Sustainable
No use of resources like paper products, or fuel for transportation.
Economical
Eliminates the cost of printing, delivery, and production.
Multifaceted
Brand to Customer. Customer to Customer. Customer to Brand.
Analytical
East to track client engagement through clicks, likes and shares.
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Intimately connects your brand to your customers.
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Allows for 24/7 direct communication.
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Greatly increases brand awareness.
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Humanizes your brand through storytelling.
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Creates brand advocacy through viral networking.
Why is Social Media Important?
PROVE IT!
3.5 billion (45%)
social media users worldwide
79%
of Americans are on social media
2/3 (roughly)
of adult Americans are on Facebook
71%
of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family
Sources: redalkemi.com, oberlo.com, statista.com
SHORT TERM MARKETING STRATEGY
Targeted paid ads in line with our strategy
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Facebook, LinkedIn, YouTube, Google, etc.
LONG TERM MARKETING STRATEGY
It’s going to take 6 months at least of “excavation, pouring the foundation, building the walls, laying the bricks, building the roof, putting all the drywall, windows, tile, painting, etc.” before you start to see real results.
Social Media Strategies
Each idea below will fall into one or more of these categories. It is important to understand the customer journey from beginning to end in order to know how to lead them through it.
AWARENESS
Goal = Get the Most Eyeballs on You
CONSIDERATION
Goal = Social Engagement
CONVERSION
Goal = Getting People to Buy
FANDOM
Goal = Create Raving Fans
ADVOCACY
Goal = Increasing Retention, Getting New Referrals
and Creating Better Relationships
The short & long of it...
What are the
end results?
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ENGAGEMENT
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Engage in the CONVERSATIONS that your audience is having.
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Your audience wants to engage with a business that share their VALUES and BELIEFS.
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Commenting on posts.
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Sharing posts.
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Asking questions.
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TRUST / CUSTOMER LOYALTY
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Creates BRAND ADVOCATES who help increase brand awareness.
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You stay at the front of their mind.
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When the time comes for them to make a purchase, you are the vetted option.
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ESTABLISH AUTHORITY
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CREATE RECIPROCITY
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They will feel CONNECTED which will lead them to become a paying customer.
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SNOWBALL EFFECT
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Results start slow, then get bigger and bigger, faster and faster.
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REFINE / REPEAT
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Maintain the new expectation of customer engagement.
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Analyze what works and what doesn't.
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Refine and repeat the process.
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START THE WORK NOW so that as your audience grows, they grow with YOU and not someone else.
Your Brand
NEEDS to be
HUMAN
on
Social
Media!