The Big 4
Every video you should be making will fit into these 4 categories:
Humor/Entertainment
Educational
Candid
Customer Testimonial
You need a variety of videos to show your customers who you are and what they are paying for. Keeping a consistent posting schedule will also build trust and establish a strong relationship with your audience.
Humor/Entertainment
The best kind of ad is an ad that doesn’t feel like you’re watching an ad. Humor takes the edge off of pushing your product or service, and creates an entertaining environment for your audience to enjoy. If you can make it worth their time for them to engage with your advertisement, it will show them it will be worth their money for your product or service.
Here are some examples of hilarious ads that feel like comedy sketches:
Notice how a lot of these aren’t hiding from the fact that they’re ads, instead they embrace what they are selling and amplify the message in a humorous way.
Educational
This category of videos is dedicated to informing your audience of who you are, what you stand for, and what you are selling. Begin with a mission statement introducing your company’s values and what you strive to accomplish. Be friendly, honest, and genuine! If you truly believe in what you have to offer, that will be recognized and celebrated by your audience.
Product, How-To, and Tips & Tricks videos are more examples of essential educational videos. Being as detailed and in-depth as possible on your product or service is extremely helpful for potential clients and customers. Teach your audience everything they must know and more about what you can offer.
Be creative with your educational videos and don’t be afraid of using jokes. Here are some awesome examples of brands doing it right:
Listen to your customers, find out what questions they have so you know what to answer. Don’t just guess what people want to know -- ask!
Candid
No, this doesn’t mean a group of you and your coworkers standing in a circle and fake laughing for a cute company photo op. Candid videos go behind the scenes to show off your process, employees, office culture, and down to earth personality. It’s a wonderful way to be genuine with your audience. Going live on Instagram and Facebook are great ways to instill these values, just make sure to let your coworkers know ahead of time!
Customer Testimonial
Not only will having documentation of real, satisfied clients be helpful for your brand, there is value in reaching out to your audience for testimonials. People who are all about your business will be honored and feel heard to be included in your process. Using real people that love your product or service will be easier to relate to than paid actors. It will show potential customers that you care about being genuine. And let’s be honest; it also feels good to receive compliments for all of your hard work and dedication.
Here are some wonderful examples of Customer Testimonials that feel relatable and down to earth:
Key Takeaways
The truth is, you just can’t build the community you want without video marketing. People want to see, hear, and know everything about your business. Transparency, genuity, and laughter is the way to your audience’s heart, and every business has the potential to accomplish this.
Join the Conversation
What do you want people to know about your business and what are the first steps to creating a video around that?
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