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  • Francesca Latham

What is Social Media Marketing?

Updated: Jun 19, 2020

Social media has transformed our lives in fundamental ways, changing everything from how we communicate with and stay in touch with friends and loved ones, to the way we shop for services and goods, and connect with businesses.

You’ll find social media at work in even the most remote corners of the world – but what is it exactly?

Social media is a powerful tool, one which puts both the consumer and provider in the driver’s seat when it comes to making a variety of important personal and business decisions, which is why it’s important to leverage it to make the most for your business.

As social media marketers, we use social media platforms – Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube -- to connect with your audience in meaningful ways: we work to build your brand, to increase sales, and to drive website traffic, all while instilling confidence in your business, your products, and the services you provide. At Sommerfield Productions, we love working with our clients to publish engaging and compelling content on their social media profiles by listening to and engaging with their followers, and designing compelling social media advertisements. We are equally dedicated to analyzing the results of these social media efforts, an analysis which in turn, guides future campaigns.

Social media has come a long way from where it originally started in the world of publishing where its main goal was to broadcast content. Today, businesses use social media marketing to engage with and listen to consumers; to understand market performance via an analysis of reach, engagement, and sales; and to contemporaneously reach a specific (ideally growing) audience via highly-targeted social media ads.

Sommerfield Productions is here for it all.

Just as social media platforms are always evolving, so are we. Our cutting edge approach to social media, video production, graphic design, web design and photography, puts us in a unique position to comprehensively help you grow your business.

We want to help build your brand on social media, so let’s get started!

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