Overcoming the Block
With virtually every business in the world, having any kind of online presence may feel like you’re just one more brand trying to make it in the big city. Maybe you feel like you’ve used up all of your resources and have run out of creative ideas to get your name out there. Whatever the case, my hope is that you find some inspiration in this post that will spark some potential ideas for you to implement!
How often do you witness physical marketing techniques outside of social media? My guess is not much besides billboards and people dressed up in giant foam pizzas holding an arrow. Don’t be afraid to go out and make potential clients and customers in person! Here are some fun ideas:
Set up a stand at a local fair, flea market, or farmers’ market
Sponsor a local sports team or join a team with your coworkers
Host a sidewalk chalk competition in front of your business
Host a block party featuring local businesses and bands
Company karaoke bar night with matching t-shirts that show off your brand
Door to door flyers with a little somethin’ special (seeds, stationary, coupons, etc.)
Mail out special boxes filled with all kinds of branded goodies and marketing materials (bonus points for tailoring it to the receiver)
Host a gallery night for local artists to come in and display their work in your cafe, restaurant, office building, etc., and provide hors d’oeuvres
Going in public isn’t the only way to market outside of the box. There are still multiple ways to use the internet in a creative way. Here’s a few:
Host a virtual game night where winners could receive a gift card or coupon
Announce a social media cook off with product kits from your restaurant or store
Reach out to influencers with samples from your brand and ask them to promote it (this works best with health, beauty, tech, and apparel)
Giveaways, giveaways, giveaways!
Start a podcast
Write blogs for your company and others’ (for a bonus, invite guest bloggers for your website)
Join the Conversation
What out of the box idea can you apply to your strategy that makes sense for your brand?