Blog | Sommerfield Pro

Antonina Pisciotto

What if My Marketing Strategy Fails?

Above & Beyond There is no right or wrong way to market, which is why it feels so difficult to find a strategy that always works. Many...

Antonina Pisciotto

What Kinds of Videos Should You Make?

The Big 4 Every video you should be making will fit into these 4 categories: Humor/Entertainment Educational Candid Customer Testimonial...

Antonina Pisciotto

Which Social Media Platform is Best For You?

If you feel like you’re drowning in a sea of apps and online personas, you’re definitely not alone. It's hard to stay updated on the...

Antonina Pisciotto

Does Being the Star of Your Social Media Videos Intimidate You?

We’re All a Little Camera Shy Let’s be honest; being in front of a camera for the first time is a tad frightening. The thought of...

Antonina Pisciotto

Still Think Social Media Is a Passing Fad?

Think Again! There are a lot of small businesses that refuse to hop on the Social Media train even today. Most of the time, it’s because...

Antonina Pisciotto

What if You Offend People With Your Humor?

Balance We’ve all seen it: the joke that goes too far. Maybe we’ve even crossed the line a couple of times or more. Not only is it...

Antonina Pisciotto

Is Video Really Necessary?

If you’re reading this, there’s probably something holding you back from entering into the wonderful world of video marketing. Whether...

Matthew Sommerfield

What Does a Bad Leader Look Like?

Bad leaders are everywhere. But what do we do about it? How can we bring change in an area that may or may not be our place of authority?

Francesca Latham

What is Social Media Marketing?

You’ll find social media at work in even the most remote corners of the world – but what is it exactly?

Antonina Pisciotto

Do Likes Matter?

While documenting and analyzing engagement is important, it shouldn’t be your only focus.

Now what?