We are living in a time that hasn’t existed for very long. Within the last 20-30 years, we have created a digital universe that affects our everyday, physical lives in every single aspect. And on top of that, within the last 8 months we’ve had to rely on this alternate reality to substitute normal life because of the pandemic. Recognizing the importance that technology plays in our world is why digital marketing is so crucial to your brand's strategy. Never underestimate the

If you haven’t seen the Netflix original documentary The Social Dilemma, my first question for you is: Are you living under a rock? Just kidding! But seriously, this documentary is everything we’ve been waiting for. It’s a societal wake-up call for our generation of tech dependent zombies and a modern warning for citizens of Earth. The Marketers’ Dilemma If you’re anything like me, you may have been inspired to delete all of your social media right as the credits started roll

Before jumping into a project, a graphic designer or artist will begin to work on preliminary proposals for a client or themselves. These components may take the shape of any visual form necessary to communicate the feel of the intended project, but here we’re going to be talking about moodboards. The Vibe A moodboard is a collection of images, typography, and colors used to convey an intended style, feeling, and vibe for a project. It can be a helpful tool when trying to com

Think back to senior year of high school. Maybe you were feeling stressed about where you were going to go to college. Or maybe you didn’t even know what you wanted to pick as your major. You probably remember counselors, friends, and family members asking you what your passions were so they could suggest future careers. Maybe you experienced something similar to me, where you were encouraged to follow a creative passion and now you’re here, in a career doing something you lo

The Devil Wears Slacks and a Button Down We’ve all had our fair share of bad bosses, right? The guy you have to walk on eggshells around when he’s actually in the office that day, or the lady that acts like she’s Meryl Streep in The Devil Wears Prada. These are signs of a bad boss, but in this post we’re going to focus on the positives. Intentionality I remember my first job like it was yesterday. In high school, I worked as a team member for a chicken sandwich slingin’ fast

The Principles of Design The first thing every design student learns is that there are a few key factors that we can look at to measure the success of a design. It is by these principles that you should be critiquing your work so that you can deliver your message accurately and efficiently. Emphasis Take a look at the way we layed out this article; we have a title, subhead, and body copy. These distinctions in size and weight help us create hierarchy which not only helps us o

With trends and fads constantly changing, it’s hard to know what will last and what will pass. If you look at how design has evolved just in the last decade, it seems like everything is moving into a simpler, minimal look. The Apple logo is a great example not just because it represents how their brand identity has changed, but also because it highlights how their product and interface design have mirrored that change. Classic vs Out-of-Date There’s a difference between a tim

Take the Risk Although I may be a tiny bit biased, I am confident that bringing a graphic designer onto your team will be one of the best moves you will make for your business. It can be a little bit scary at first, especially if you feel unfamiliar with the left side of your brain, but I assure you, it will be worth it. A lot of businesses try to slide by with slapping their logo on an image or a product and calling it done. The truth is though, the more you invest in the lo

Overcoming the Block With virtually every business in the world, having any kind of online presence may feel like you’re just one more brand trying to make it in the big city. Maybe you feel like you’ve used up all of your resources and have run out of creative ideas to get your name out there. Whatever the case, my hope is that you find some inspiration in this post that will spark some potential ideas for you to implement! Hello, World How often do you witness physical mark

Above & Beyond There is no right or wrong way to market, which is why it feels so difficult to find a strategy that always works. Many “professionals” like to create these simple steps to an effective marketing strategy whether it’s sales funnels, charts, pentagrams, or whatever. The truth is that you need to find what works for you. Sure, following those traditional methods is a great first step, but marketing should be going above and beyond what is expected. Assess the Sit

The Big 4 Every video you should be making will fit into these 4 categories: Humor/Entertainment Educational Candid Customer Testimonial You need a variety of videos to show your customers who you are and what they are paying for. Keeping a consistent posting schedule will also build trust and establish a strong relationship with your audience. Humor/Entertainment The best kind of ad is an ad that doesn’t feel like you’re watching an ad. Humor takes the edge off of pushing yo

If you feel like you’re drowning in a sea of apps and online personas, you’re definitely not alone. It's hard to stay updated on the internet, even for me, a Gen Z’er. That’s why it’s important to really understand what each platform is and what it stands for. We’re going to break it down platform by platform for you so you can make the best decision for your business. Facebook I don’t know about you, but when I think of Facebook, I think of people oversharing their lives, st

If you’re reading this, there’s probably something holding you back from entering into the wonderful world of video marketing. Whether it’s because of the added expense, lack of time, or you just really hate videos for no good reason, my hope is that you can see how much it will elevate your brand to the next level. Expenses Starting out on your video journey can be overwhelming, especially if you don’t have much experience with creating this kind of media. Most of the time,

Bad leaders are everywhere. But what do we do about it? How can we bring change in an area that may or may not be our place of authority?

You’ll find social media at work in even the most remote corners of the world – but what is it exactly?

While documenting and analyzing engagement is important, it shouldn’t be your only focus.

When you think of a business, do you think about being known or loved?

How do we bridge this awkward gap between the oldies and youngins? Our purpose ... is to recognize the humanity of our audience.