The Principles of Design The first thing every design student learns is that there are a few key factors that we can look at to measure the success of a design. It is by these principles that you should be critiquing your work so that you can deliver your message accurately and efficiently. Emphasis Take a look at the way we layed out this article; we have a title, subhead, and body copy. These distinctions in size and weight help us create hierarchy which not only helps us o

Take the Risk Although I may be a tiny bit biased, I am confident that bringing a graphic designer onto your team will be one of the best moves you will make for your business. It can be a little bit scary at first, especially if you feel unfamiliar with the left side of your brain, but I assure you, it will be worth it. A lot of businesses try to slide by with slapping their logo on an image or a product and calling it done. The truth is though, the more you invest in the lo